Long before the privacy debate erupted in its current form, Google has had a fairly simple straight forward tool called Ad Preferences Manager, which allows users to adjust the types of ads that Google serves them by changing the preferences stored in Google's tracking cookie. Unfortunately, most people have no clue what the Ad Preferences Manager is or what it means to them, and Google has done little to change this fact until recently. The fact that Google has not done more to gradually educate its millions of users on the positive aspects of controlling the ads that they see online represents a serious missed opportunity to shift the privacy debate away from "tracking" users online and towards empowering web users to take control of the ads that they see. More >>

Please enjoy this picture while I take some time off from blogging to do real work. These new flowers recently installed on Park Avenue contrast nicely with the snowy cityscape. Winter will end one of these days. Have faith! More >>

After taking a long hiatus from blogging, it is time to pick-up the torch again and start writing. The new Market Anomaly will be a much more focused endeavor centering mainly around Marketing Analytics and Business Intelligence. I'm currently in the middle of launching new Salesforce CRM and email marketing system for my company, so there will be lots of great tips coming your way based on my failures and successes with this rather interesting project. Yes, I am one of those people, who see profiling customers and segmenting databases as kind of cool. Don't hold it against me. More >>

The first thing that clients often ask when we start setting up a search marketing campaign is, "What do all these terms and acronyms mean?". Here is an overview of the basic search marketing terms you need to know when running campaigns with Google AdWords, Yahoo Search Marketing (YSM), Microsoft AdCenter, and other search marketing networks. More >>

When starting your typical open-source project, there is little or no monetary incentive for individuals to participate in the project. Participation is largely dependent on the brilliance and usefulness of the idea, the leadership of the project’s originators, and the platform for collaboration that is implemented. More >>