I help businesses formulate strategy to engage customers and increase revenue by transforming their sales, marketing, and service operations.
I am currently Director of CRM for The Michael J. Fox Foundation (MJFF) where I recently led cross functional teams and multiple consultants in a successful transformation to modern CRM and marketing technology infrastructure.
Prior to joining MJFF, I managed digital marketing and CRM for the Cardiovascular Research Foundation (CRF) where I am built CRM, analytics, and social tools that improve the medical education experience for doctors working at the leading edge of cardiovascular care.
I previously oversaw marketing and sales for e-learning publisher Merit Software where I helped Merit launch a new online learning portal for it's popular software programs. I've also worked with two of New York City's leading non-profit organizations, City Harvest and Common Ground Community, and I started my career at Xerox.
My specialties Include: Marketing Strategy, Marketing Information System Design, Marketing Automation, Customer Relationship Management (CRM), Customer Experience (CX), Operations, and Business Analytics.